I know, let's decide in the middle of the night before Friday to really change where you're going with this article!
I think I may be taking off in a somewhat different direction than I thought I would originally with my PC Gamer article. The personal experience story I wrote talked about the time I spent playing an online game called Everquest, and suggested that the makers of this game and other online games might benefit from packaging their products together in largely the same fashion that cable television providers package large numbers of channels together.
I have one interview lined up already with an employee at Sony Online Entertainment, the company that runs Everquest. I’ve been noticing in the research that I’ve been doing for this article, though, that the story that’s emerging that’s the most compelling to me isn’t just focused on bundling together competing video games to drive up subscriber rates.
I’ve found article after article discussing what basically amounts to convergences between online games and things that might surprise you. For example, Sony’s sequel game, Everquest 2, offers a command you actually type in the game – /pizza – that opens up a browser window allowing you to order pizza online from Pizza Hut. A Korean telecom company has opted to bundle online game subscriptions with their broadband Internet access accounts to spur sales. A company called Massive has entered into partnerships with game developers UbiSoft, Atari, Vivendi Universal and Konami to bring advertisements into video games. Sony has recently begun facilitating the sale of virtual property in its video games for real money, tapping into what Sony estimates has become a $200 million market for virtual goods. Makers of upcoming games anticipate the ability to buy and sell virtual goods from your cellphone. It goes on and on.
Though they’ve been around at this point for several years, online games are still evolving. Subscription packages are just one thing that companies are experimenting with. Over the course of Friday and this weekend, I’ll be hashing out a far more detailed outline and focusing more solidly on one or two examples.
Unfortunately, I’m also leaning a little more in this direction because there was a bit of a dearth of information to be had focused solely on software bundles. There were plenty of press releases, but I’m still trying to find some good objective analyses to work with. If I can find a little more to substantiate where I’m coming from, I’ll run with that a little more, but otherwise I’m going to have to broaden a bit.
Anyway, need to sleep... badly.
Edit - 11:20 a.m. Friday morning: Okay after reading the comments I should probably go ahead and add that the article is definitely going to be targetted at publication in PC Gamer. For the most part, articles there are written in first person perspective -- four out of five articles picked out at random from a few issues were "I did this" sorts of things -- and they use the now moment to describe experiences with games ("I played this, and this happened"... all past tense). They switch to present tense to discuss issues and offer commentary, "the graphics are stellar" or "the problems with this version are legion". In a nutshell, PC Gamer articles are offering a personal experience with a game, combined with a professional assessment of a game's quality (or lack of quality). They do take the occasional foray into particular genres as a whole, or other broader themes, and that's what I'll be writing.